TravelGuide App is a company that works in the social commerce industry (combination of social media and e-commerce: like a combination of Tiktok and Tripadvisor). Their platform aims to democratize travel trend creation, allowing more underestimated and unknown areas to unlock touristic potential by being discovered through video trends. Platform uses short videos created by users as an influential tool to connect businesses with potential customers: Videos generated by users are voluntarily attached a link or a reservation system of a hospitality industry business (accessed by clicking a "GO" button). Startup employs a Gig economy model: content creators are considered to be independent workers for Travelguide, earning income via Cost-Per-Clicks & Commissions from Businesses.
TravelGuide app has won multiple awards: 1 st place in Get in the Ring Tbilisi, 1 st place in International competition Startup battle in Ukraine, 3 rd Place in Welcome Challenge Regional Cup, they also got awarded national award for the best E-Tourism in 2018, became Business competition Winners for GEclose2EU and won GITA’s (Georgian Innovation & Technology Agency) 100,000 Lari Matching grants program.